The puregold Price Club Inc. took its retail marketing to the skies as the unveiled their new plane livery.
Together with airasia the launched the two plane liveries featuring Puregold’s name and logo prominently displayed on both sides of an Airbus A320 aircraft. Puregold has its name wrapped on two AirAsia aircraft. The first aircraft was presented to the public with a water cannon salute upon its arrival at Clark International Airport in a ceremony led by CIAC president Alexander Cauguiran, Puregold president Vincent Co, Philippines AirAsia CEO Captain Dexter Comendador and Philippines AirAsia Head of Ancillary Business Karlo Sanchez.
Puregold President Vincent Co said that they had the perfect opportunity for Puregold to expand their brand’s reach and that their partnership with AirAsia was anchored on a shared commitment to deliver value and the best quality service.
Captain Dexter Comendador said that they are honoured to be carrying a homegrown retail brand on the ground and in the skies. He also said that they are a sociable and innovative brand and that they take pride of their collaborative nature.