Pampanga’s Best was given the naming rights to the North Luzon Expressway’s (NLEX) San Fernando interchange for an undisclosed amount during a simple ceremony here on Monday.
The deal was signed by Metro Pacific Tollways Corp. (MPTC) and NLEX Corp., President-CEO Rodrigo E. Franco and Pampanga’s Best, Inc. President Angelo D. Hizon, Jr. at the Widus Hotel in Clark Freeport Zone, Pampanga. Maria Theresa O. Wells, Chief-of-Finance of NLEX Corporation and Angelica O. Hizon, Sales and Marketing Director of Pampanga’s Best, Inc. served as witnesses to signing of the agreement.
With the signing of the agreement, the junction will now be known as the x “San Fernando Pampanga’s Best Interchange.”
The agreement also signals the start of the 10- year partnership between NLEX Corp., previously known as Manila North Tollways Corporation (MNTC), and Pampanga’s Best aims in creating a strong and positive impact on stakeholders.
The Pampanga’s Best brand will now be added to the interchange structures as well as to the 19 directional signs along the NLEX bearing the name San Fernando.
Renato U. Ticzon, President of NLEX Ventures Corporation, a wholly owned subsidiary of NLEX Corporation, said “Pampanga’s Best Inc. is the first food company to partner with NLEX. Being a catalyst of growth in Pampanga, it suits well for the naming rights to its home city, San Fernando.”
On the other hand, Rodrigo E. Franco, President and CEO of MPTC and NLEX Corp. said that the naming agreement is more than just building a brand image. Hence, it will create a legacy with the hopes of passing it from one generation to the other through the reflection of Pampanga’s Best in NLEX structures.
Pampanga’s Best Inc. President Angelo D. Hizon regards the partnership as a timely tribute to the brand as it celebrates 50 years success in incorporating genuine and high quality Kapampangan taste in the Philippine food industry.